Accompanied by the Men's Final Gold Medal Game at the 2012 Olympics! Just to learn some tips ;)
This was an article I wrote for the Big Brothers and Sisters of Toronto inaugural event last year called Paddle Royale. It didn't end up getting published in the magazine for one reason or another so I thought I would put it on my blog as the second annual Paddle Royale is coming up August 22, 2013!! Team registrations are filling up so if you're interested in attending this super fun event, get on it! See link below :)
|The ladies talk strategy|
To market this wonderful event, social media outlets such as Facebook and Twitter were “most effective in spreading the word”, states Boynton. A website was created, which allowed participants to register for the event and find out additional information about Paddle Royale. Local television station CP24 mentioned the event on their program, while the Canadian Broadcasting Company (CBC) filmed the pop-up ping-pong party that was held outside in front of SPiN weeks before the event to generate hype. Posters were put up in condo buildings and coffee shops as well.
In all, teams alone raised over $30,000 and with sponsorship's of $10,000 and money raised throughout the night, contributions amassed to over $50,000. Being a first year event, Paddle Royale can only get bigger and better from here. If you’d like to learn more about Big Brothers and Sisters of Toronto please visit their webpage at http://www.bbbst.com. For more information about Paddle Royale please go to http://www.bbbstyoungleaders.ca/.
SPONSORS/SUPPLIERS:SPiN Toronto: http://toronto.spingalactic.com/
Three Olives: http://www.threeolives.com
Steam Whistle Brewery: http://www.steamwhistle.ca/
Kiss 92.5: http://www.kiss925.com
Me to We Style: http://www.metowestyle.com/
Trump Hotels: http://www.trumphotelcollection.com/